By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to become customers Profano has found a method to keep it is interlocking stones in the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
Back 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden playthings. It wasn't before the following year that they started out using a fresh plastic-injection edges machine to generate plastic bricks, which rapidly gave them an advantage over their competition in the thriving post-war market.
In 1949, they commenced producing the bricks with studs built in to enable them to remove together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, https://lego-x.com/2020/01/16/lego-company-history-production-features/ they built a major improvement with the advantages of what is known mainly because the "stud and coupling system", which ensures that each Lego stone fits with any other packet. These two vital iterations are why Lego sets generated 40 years ago still interlock seamlessly with those made today.
Through the years, Lego possesses kept its finger over the pulse of pop lifestyle by partnering with big-name franchises including Star Battles and Harry Potter. They have also embraced the community of adults which can be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a array of sets such as Back to the Future DeLorean period machine and a set of feminine Nasa scientists.